EFL offers innovative financial solutions that cater to the aspirations of numerous small and medium-sized businesses

Q. Can you provide an overview of the machine finance products currently offered by EFL, and how they cater to the needs of businesses in the industry?

Electronica Finance Limited (EFL) is a prominent Non-Banking Financial Company (NBFC) specializing in Machine Finance & Leasing for both new and used machinery. EFL offers innovative financial solutions that cater to the aspirations of numerous small and medium-sized businesses. These solutions empower businesses to acquire modern equipment, undergo essential technological upgrades, and maintain competitiveness in their respective markets.

Q. How does EFL identify and define its target market for machine finance products, and what specific industries or sectors are in focus?

EFL caters to small and medium-sized enterprises, including informal business setups. The key industries on which EFL concentrates include Machine Tools (Metal cutting & forming), Printing, Plastic, Packaging, Woodworking, Textile, Food Processing, and Renewable Energy.

Q. In what ways does EFL customize machine finance solutions to meet the diverse needs of businesses, and how flexible are the terms and conditions?

EFL distinguishes itself among NBFCs with its highly flexible policies tailored for MSMEs. We offer machine loans and leasing options for those seeking new equipment. In addition to industrial property loans and loans against property for individuals looking to purchase assets, EFL also promotes renewable energy and provides financing for rooftop solar projects

Q. How is technology integrated into machine finance products to streamline processes for both EFL and its customers? Are there any plans for further technological enhancements?

EFL has consistently focused on enhancing its technology to simplify machine finance. In alignment with process improvement, EFL has introduced an app, EFL Clik, to enhance the digital experience for our consumers. Through this app, potential customers can check their CIBIL score, eligibility, and even apply for loans. We have ensured a hassle-free process and maintained an easy-to-use interface

Q. In a competitive market, how does EFL differentiate its machine finance products from competitors, and what unique value propositions does it bring to clients?

EFL envisions becoming the most trusted NBFC, making a positive impact on society and transforming lives through technology. To realize our vision of being customer-focused, EFL employs a comprehensive credit assessment that considers the overall business and risk profile of the customer. We prioritize the underserved MSME segment, consistently offer customer-centric products, provide collateral-free lending to MSMEs facing challenges securing bank finance, offer flexible financing terms customized to customer needs, and ensure credit decisions are made within a day. We always work on customer requirements and are flexible in using alternate data for assessment. Similarly, we have created interest options and payment schemes that are customized. Additionally, we offer collateral-free loans with faster processing timelines, closing the loan loop within a committed timeframe

Q. How does EFL foster innovation in its machine finance product line, and are there any upcoming features or enhancements planned to stay ahead in the market?

EFL has introduced EFL Clik, a mobile app aimed at embracing innovation and digital improvements. This comprehensive app caters to all customer loan needs, fostering financial growth. It offers a user-friendly interface, providing convenient access to various loan options such as Machine Loan, Business Loan, Rooftop Solar Loan, Loan against Property, etc.

Q. How does EFL educate potential clients about the benefits and intricacies of machine finance, and what efforts are made to ensure transparency in communication?

With over 30 years of experience in Machine finance, EFL stands out as the top choice for loans and leases against machines. Our knowledgeable product team comprehends customer needs and guides them to the perfect partner, thanks to EFL’s extensive corporate relationships with over 250 standard machine manufacturers. Our team is well-versed in the manufacturing segment and understands the nature of the business. We offer guidance to our customers on how to plan their finances and provide relevant information on the latest machine to purchase as per their requirements. We ensure clear communication throughout the entire process, from pre-approval to disbursement. Proper documentation is meticulously handled, and each customer receives welcome letters and calls for a smooth onboarding experience.