Plans to host 25 webinars across industries to discuss Energy Efficient solutions, showcase Technology Leadership & strengthen OEM partnerships Shell Lubricants, the global market share leader in finished lubricants, announces the launch of Shell Knowledge Webinar Series 2016. Launched in 2014, this webinar series is aimed at engaging Shell Lubricants’ customers, OEMs, partners and industry analysts, among others under the theme of ‘Energy Efficiency and Technology Leadership’. As a part of this initiative, the company plans to organise 25 sector- specific webinars led by technical, business and marketing experts from Shell, along with eminent speakers from industry bodies like Confederation of Indian Industry (CII).
The idea behind this Knowledge Webinar series is to enable knowledge sharing with various customers across geographies. The series is designed to help the participants understand the importance of lubricants with respect to the technical and business functions of various industries. This stems from Shell Lubricants’ continued investment in research and development to produce market leading lubricant products and its efforts at collaborating with OEMs and companies to overcome most exciting technology challenges.
As part of this year’s edition, Shell Lubricants has hosted three webinars till date, which were attended by over a 100 participants. These webinars elaborated upon dynamics of energy efficiency for: manufacturing sector and cement sector; and in stationary power engines.
Speaking about the initiative, Mr. Akhil Jha, Vice President – Technical, Shell Lubricants India said, “The energy landscape today is marked with numerous challenges. Depleting resources, increased energy demand and inefficient use of fuel are some of the key concerns affecting the output of our industries. Keeping this in mind, the Shell Knowledge Webinar Series 2016 has been conceptualised to keep our valuable patrons abreast with the latest energy efficient solutions that ensure optimum use of resources. Ever since its launch in 2014, we have received an overwhelming response from the participants and look forward to developing more such engagement platforms in the future.”
The first webinar in the series was held in March to discuss the trends in energy efficiency for the manufacturing sector. This was led by Mr. Kuldeep Saxena, Technical Team Leader – Shell India and Mr P. V. Kiran Ananth, Senior Counsellor, Confederation of Indian Industry (CII). The webinar threw light upon a plethora of topics including the energy efficiency scenario in Indian industries; approach and methodologies adopted by industries for financial matters and use of renewable energy, amongst others
The month of March also saw a webinar on ‘Energy Efficiency in the Cement sector’. The agenda focussed on energy benchmarking for the cement industry; role of equipment design in energy efficiency, and how lubricants help in enhancing the same. Mr. K Muralikrishnan, Senior Counsellor, Confederation of Indian Industry (CII) and Mr. Umesh Dwivedi, Business Development Manager Grease, Shell Lubricants India were the key speakers for this webinar.
‘Improving Operational Efficiency of Stationary Power Engines’ was the topic of the third webinar in the series. Led by Mr. Praveen Nagpal, Global Product Application Specialist at Shell Global Solution, the webinar deliberated upon the trends in stationary power engines; challenges facing stationary heavy fuel oil engine operators; and the benefits of oil condition monitoring amongst others.
The webinar received positive feedback and Mr. R Sarathy – DGM Technical Service – Wartsila India Pvt Ltd. said, “The webinar series is a unique initiative started by Shell Lubricants and was well organised. The discussions revolved around the day-to-day industry challenges and highlighted the role of lubricants in providing energy efficient solutions. This also helped us to understand both present and future requirements of the sector. We would like this to be a regular platform as it adds lot of value for the customers.”
Some of the other industry experts who participated in the webinars and shared similar feedback are Mr. Gautam Banerjee, General Manager, Bhushan Steel; Mr. Ravindra Varma, O&M Incharge, Wartsila India Pvt. Ltd.; Mr. Sanjay Singh, Energy Manager, Shree Cement Limited; and Mr. Karunakar Avuram, Manager – Sustainability, Godrej Consumer Products Ltd.
Shell Lubricants plans to organise a series of Knowledge Webinars in due course. Some of the topics that will be discussed in the upcoming webinars are: future of lubricants technology, changing energy scenario, sector-specific challenges and best practices, role of lubricants in maximizing customer output and case studies highlighting Shell Lubricants’ work with OEMs.
ABOUT SHELL LUBRICANTS
The term ‘Shell Lubricants’ collectively refers to Shell Group companies engaged in the lubricants business. Shell sells a wide variety of lubricants to meet customer needs across a range of applications. These include consumer motoring, heavy-duty transport, mining, power generation and general engineering. Shell’s portfolio of lubricant brands includes Shell Helix, Shell Rimula, and Shell Spirax. We are active across the full lubricant supply chain. We manufacture base oils in eight plants, we blend base oils with additives to make finished lubricants in almost 70 plants, and we distribute, market and sell lubricants in over 100 countries.
We have more experts talking to more customers than any other lubricants supplier. We have over 350 technical support specialists and 1,000 sales professionals working with customers every day. We offer a wide range of services in addition to our products, including Shell LubeMatch, a market leading online tool that matches lubricants to vehicles and equipment, and Shell LubeAnalyst, an early warning system that enables our business customers to monitor the condition of their equipment and lubricant, helping to save money on maintenance.
Shell’s world-class technology is applied in our products and technological collaborations. We have four leading lubricants research centres in Germany, the USA, and Japan (in a joint venture with Showa Shell) with more than 200 scientists and engineers dedicated to lubricants research and development.
We have 150 + patent series for lubricants, base oils and greases. One of the ways we push the boundaries of lubricant technology is by working closely with top motor racing teams such as Scuderia Ferrari and Penske Racing. These technical partnerships enable us to expand our knowledge of lubrication science and transfer cutting-edge technology from the racetrack to our commercial products.
ABOUT SHELL LUBRICANTS INDIA
Shell is one of the most diversified international oil company in India’s energy sector. It is a major private sector supplier of crude products and chemicals to India. With over 3000 staff in the country, Shell has a significant technology centre, a financial business services centre and operates a joint venture LNG receiving and re-gasification terminal. Earlier this year, it signed MOUs for a floating LNG terminal in the country. Shell also has a downstream business marketing fuels, lubricants and specialty products. It recently announced creation of an in-house global IT centre in Bengaluru.
Shell Lubricants’ India operation is part of Shell’s long-term commitment to India and its support for the country’s increasing energy needs. Shell Lubricants’ customers in India include Wartsila, Maruti Suzuki, Hyundai, Ford and Thermax.
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