Punit Gupta, Managing Director - West Asia (India & SEA), Blaser Swisslube
There are big challenges in front of manufacturing companies for survival, sustainability & growth. New situation is forcing people to introspect and challenge the set thought processes within organisations. Pandemic has shown the limitations in the organisations. Drive for higher competitiveness is key for survival and growth. Enhancing productivity & quality has become the most important aspect to achieve the competitiveness on a global level in the new normal.
We at Blaser Swisslube, always worked on building business with strong fundamentals which helped to increase the resilience over time. We have been a very agile, evolving and efficient company. Long-term strategy with customers, business partners & employees who are committed for same cause created a strong chain. Care towards human health and environment has been a core philosophy since beginning of the company. This pandemic has brought in much more focus on this aspect in our lives. Our Innovative technologies like Blasocut bio concept, makes coolants as one of the safest products to use in the world for human and environment.
During this pandemic, the key was to be with the customers by adapting the ways of interaction and help them gain maximum in the given status quo. The winners in the tough times are the ones who focus on enhancing productivity, quality and care towards people. We have witnessed together with our customers that there is a huge potential in improvement of these parameters.
With years of focused engagement with the metalworking operations, we at Blaser Swisslube developed the concept of Liquid Tool – a new dimension in productivity & profitability. Machining has been completely transformed with Liquid Tool concept. It allows manufacturers to exploit the potential of machines and tools to a larger dimension. Liquid Tool is built on competence and expertise at Blaser Swisslube, technology driven formulations and customized services. It is possible to gain much larger benefits by having a strong trust in this approach. The Liquid Tool helps increasing the competitiveness of customers. It brings transparency and a holistic view on overall returns on their investments. Tests at customers’ end have shown that there are possibilities of increasing the tool life by 20-40 percent and to increase the productivity to the tune of 8-15 percent by working together. We can be right partner for our customers in new normal and we are on our way towards our customers.
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