In an exclusive interaction with Machine Tool World, Vasanth Thangavelu, General Manager – Brand Marketing South AP, ExxonMobil Lubricants Pvt. Ltd., shares key insights into Mobil™’s participation in IMTEX 2025. He highlights Mobil™’s advanced portfolio of lubrication solutions, precision-engineered fluids, and intelligent maintenance services that help manufacturers optimize efficiency and minimize operational costs.
He elaborates on the consultative sales strategy Mobil™ adopts, focusing on understanding client needs and delivering value-driven solutions through tailored technical support. Thangavelu also emphasizes the critical role of Mobil™’s technical support in enhancing machinery performance, reducing unplanned downtime with solutions like MachineXT, and addressing the diverse needs of industries across the manufacturing sector. Additionally, he explains the significance of the ‘Fill with Mobil™’ campaign, which reflects ExxonMobil’s dedication to operational excellence and trusted partnerships with OEMs globally.
Vasanth Thangavelu
General Manager
Brand Marketing South AP ExxonMobil Lubricants Pvt. Ltd.
Q : ExxonMobil is participating in IMTEX 2025. What key innovations and expertise is Mobil™ bringing to the manufacturing sector?
Mobil™ is being an integral part of evolving lubrication technology for over 150 years, continuously delivering solutions that are redefining industry standards. At IMTEX 2025, we are presenting an advanced portfolio of lubrication solutions, including precision-engineered fluids and intelligent maintenance services, which are helping manufacturers optimize efficiency and minimize operational costs. These innovations are underscoring our commitment to enabling Indian manufacturers to excel in today’s competitive landscape.
Q : How does Mobil™ approach sales strategy in the highly competitive manufacturing sector?
Mobil™ employs a consultative sales strategy, focusing on understanding each client’s unique needs and challenges. By combining high-performance products with tailored technical support, we deliver value-driven solutions that enhance operational efficiency and productivity. Our teams work closely with clients to build long-term partnerships, ensuring their goals align with our offerings.
Q : What role does Mobil™’s technical support play in ensuring client success?
Our technical support teams are integral to our mission of delivering excellence. By working closely with clients, we provide tailored recommendations on lubricant selection, system optimization, and maintenance practices. This hands-on approach ensures that our clients’ machinery operates at peak performance, reducing costs and enhancing overall productivity.
Q : How does Mobil™ help manufacturers manage unplanned downtime effectively?
Unplanned downtime can be a significant challenge for manufacturers. Mobil™ addresses this through solutions like MachineXT. This proactive approach helps manufacturers identify potential issues early and implement preventive measures, minimizing disruptions and maintaining smooth operations.
Q : How does Mobil™ cater to the needs of different industries within the manufacturing sector?
Vasanth Thangavelu: Manufacturing is a diverse sector with unique challenges across industries. Mobil™’s versatile product range, from metalworking fluids to hydraulic oils, is designed to meet these varied requirements. Our tailored solutions, backed by technical expertise, ensure that clients from automotive to aerospace sectors can achieve their operational goals effectively.
Q : Mobil™’s latest campaign, ‘Fill with Mobil™,’ is gaining significant traction. Can you elaborate on the values behind this initiative?
The ‘Fill with Mobil™ campaign reflects our mission to deliver more than just superior lubricants. It’s about providing tailored solutions backed by over 150 years of expertise and trusted partnerships with 35,000+ OEMs. ‘Fill with Mobil™ emphasizes our collaborative approach to developing innovative lubrication solutions that enhance machinery performance and efficiency. This campaign resonates with industries because it represents our unwavering commitment to operational excellence and customer success.
