Q. What is the current scenario in the Indian and global cutting tool industry?
We know Indian market very well, but cutting tool industry has been relied upon automotive and related industries in developed countries in the past. Number of car production in developed countries are moving out and decreasing now so cutting tool industry also move to demanded market globally. Like even in India, Brazil and China the demand of cars or Automotive products is increasing day by day and many automotive manufacturing companies from Europe, US and Japan are setting up their manufacturing plants in these countries.
Also trying to enter new market in different type of industries like Engineering, Aerospace and power generation industries. Our R & D department is working continuously to develop tools for these industries.
Q. Which of your products are in the Indian market?
All range of our cutting tools especially indexable milling tools we are good at. Right now our main focus in India is Die and Mould machining Industries as well as turbine machining industries. Our High feed indexable tools, some roughing and finishing tools like indexable ball nose cutters are becoming very popular among our customers / end users and also some of our tools for Automotive components machining are becoming very popular.
Q. What are the various technologies and product offered by the company?
Our advantage is consistent production from carbide itself to finish products so we always develop both side of material and geometry of tools can be given solution.
Also we provide wide range of modular tooling system and especially shank is full carbide without steel for threading part so this series assure accuracy to be used finishing application not only for roughing.
Q. What are the factors one need to consider while serving for Indian consumers and international consumers? Did the company make any necessary changes to its existing products to make them more appeasing to the Indian market?
We produce high quality products only in Japan. We are making and supplying consistent quality products for every market in the world.
Q. Could you please tell us the R&D effort of the company?
Diversification of materials is accelerating not only aerospace industry even automotive and other industries. Heat resistance alloy, Titanium ally, CFRP such as exotic materials are increasing and required tools can be machined
those materials with high efficiently, long tool life. Our R&D department is trying to be able to throw such as valuable tools into the market every day.
Q. What are the factors that the support the growth of metal cutting, endmill and high impact custom cemented carbide? What is the demand trends you foresee in the above mentioned segments?
According to increase various production surely cause dramatic increasing demand above segments. It is certain that performance, cost is important. But most important key should be how manufacturers of above segments can be supplied to end users in all over the world on time.
Q. How has the demand pattern from various verticals helped the metal cutting sector and which are the emerging sectors that will drive demand?
Recently, coating technology was improved very quickly. It was one of the great help for the performance of cutting tools and contributed to improve productivity in many different type of industries. Requirement for environment, saving limited energy is rising in the world. So one of the products can be driven demand will be matched with such as requirement.
Q. The company recently, launched its Indian office, the reason behind this and what were the reasons behind deviating from the dealer/distributor business model?
First purpose we have opened office in Mumbai was to support distributors. We always work with local distributors closely and build strong, long time relationship. We try to grow at each market of the world together with local partners. We believe it is the best way to increase business at oversea market.
Q. What are the quality approaches / matrix adopted by the company to enhance efficiency?
We have acquired ISO9001, international quality management system on 1997. Also got environment management system ISO14001 on 2001. On 1992, we got “FORD Q1” which is quality certification from FORD Motors in United States as well so we are working on quality control always.
Q. How do you plan to get more customers and meet their requirements?
We are planning to participate to many exhibitions at different location to expand our brand name. Because we are still new comer in Indian market. We believe it can be one of the help.
Q. Challenges faced by the company
Main materials for carbide like WC and also additive called rare metal, rare earth are quite tight in the world. We understand that this trend must be continued and recognize we have to develop new grade contain less such law materials as matter of urgent. We have been worked on this subject with know-how was accumulated by our own R&D and almost achieve it but still carry on in the future.
Q. What are your plans for future growth in India?
Actually our biggest export market is China at this moment. But we expect Indian market will be the same size within 10 years.
