Shell Lubricants India announced the appointment of Ms. Mansi Madan Tripathy as the new Managing Director of the company. Mansi, former CMO of Shell Lubricants, would succeed Mr. Nitin Prasad, who moves on to take over as the Chairman of Shell Companies in India with effect from August 1st, 2016.
Mansi brings in 20-years of marketing, sales, insights and strategy experience to the office. In her new role, she shall be responsible for leading all the business activities for the Lubricants business in India, Bangladesh, Sri Lanka and Nepal. Mansi has been the architect of digital marketing & social media footprints for Shell Lubricants in India. Leading the marketing team at Shell Lubricants , Mansi has been an advocate of a new direction; weaving ‘direct consumer connect’, ‘industry influencer engagement’ and ‘greater awareness initiatives’ intractably into the company’s brand marketing strategies. With her in-depth global knowledge of the market structures, consumer psychology and trade dynamic, as MD, her focus shall be to strengthen the company’s presence in India, delighting our customers and consumers and building an organisation that’s motivated and growing. Building and maintaining relationships with key business stakeholders and streamlining the efforts of Shell Lubricants across the country shall also be an important aspect of her new role.
Prior to Shell Lubricants, Mansi’s experience spans across 17 years at P&G in key positions like Director for Global Male Grooming, P&G and Asia Pacific Head for Consumer and Market Knowledge. As part of her global leadership roles, she has worked across countries like Geneva, Singapore and Boston; working on diverse product categories, new initiatives and equity development of global brands like Pantene, Olay, Vicks, Gillette, Pampers, Whisper, Ariel and Tide.
Mansi is a B. Tech degree holder in Electronics and communication from National Institute of Technology Kurukshetra and an MBA in Marketing from S.P. Jain Institute of Management & Research
About Shell Lubricants
The term ‘Shell Lubricants’ collectively refers to Shell Group companies engaged in the lubricants business. Shell sells a wide variety of lubricants to meet customer needs across a range of applications. These include consumer motoring, heavy-duty transport, mining, power generation and general engineering. Shell’s portfolio of lubricant brands includes Shell Helix, Shell Rimula, and Shell Spirax. We are active across the full lubricant supply chain. We manufacture base oils in eight plants, we blend base oils with additives to make finished lubricants in almost 70 plants, and we distribute, market and sell lubricants in over 100 countries.
We have more experts talking to more customers than any other lubricants supplier. We have over 350 technical support specialists and 1,000 sales professionals working with customers every day. We offer a wide range of services in addition to our products, including Shell LubeMatch, a market leading online tool that matches lubricants to vehicles and equipment, and Shell LubeAnalyst, an early warning system that enables our business customers to monitor the condition of their equipment and lubricant, helping to save money on maintenance.
Shell’s world-class technology is applied in our products and technological collaborations. We have four leading lubricants research centres in Germany, the USA, and Japan (in a joint venture with Showa Shell) with more than 200 scientists and engineers dedicated to lubricants research and development.
We have 150 + patent series for lubricants, base oils and greases. One of the ways we push the boundaries of lubricant technology is by working closely with top motor racing teams such as Scuderia Ferrari and Penske Racing. These technical partnerships enable us to expand our knowledge of lubrication science and transfer cutting-edge technology from the racetrack to our commercial products.
