Ashok Km Gupta, Chairman
Crane-Bel International Pvt. Ltd.
Crane-Bel International was founded in 1980 at Ghaziabad by Er. Ashok Kumar Gupta, a Graduate Mechanical Engineer, having more than half a century of practical experience in the fields of design, development, manufacture, maintenance and rejuvenation of hydraulic machines, systems, equipment. Mr. Gupta’s unique and unrivaled experience helped Crane-Bel earn its spurs and name nationally and internationally as a reliable, customer-oriented company. In this interview, P.K. Balasubbramaniian delves deep and discovers the quality obsession and operating philosophy of the company which is pro-active to the needs of the customer. Excerpts:
Sarvesh D Gupta, Managing Director puts in relentless efforts to take care of all aspects of design, development, manufacturing and automation in order to offer high-tech products of outstanding quality to customers.
We have a comprehensive Quality policy. Following are the steps we follow to ensure zero defect in our manufacture:
We understand the importance of quality and the essence of our quality policy is hidden in the phrase; “The cost is long forgotten but the Quality is remembered for ever”.
The philosophy of our company is to become a partner and not only the supplier of our customer. Each supply we make to our customer is the beginning of a long-term relationship, which contributes to the growth of each company.
We use the latest and the best available technology in our products. Following are some of the major factors which contribute to our success:
Crane-Bel Horizontal Broaching Machine
Apart from the Hydraulic Machines, Systems & Equipment, we manufacture a wide range of Automatic & CNC Broaching Machines and Hydraulic Presses. Broaching is our Core Competence perfected over a period of about four decades of our strenuous efforts in providing the best solutions to our customers. Over the years, we have embraced a culture of Excellence and we have been able to innovate and develop the following unique products:
Table-up Broaching Machine
We have an Expansion and Growth Plan with a target to achieve more than double our Turnover during next three years, mainly by the following plans:
We understand that Machine Tools Industry is mother industry and is a labour-intensive industry. We believe our industry has quite important and significant contribution to the National Self Reliance by directly providing the employment and further providing the machine tools to the automobile industries, auto-parts industries, Cycle parts industries and general engineering industries, which in turn provide employment to the skilled & unskilled workers and staff at the different levels thereby providing employment alongwith the self-sufficiency to the families of rural and urban masses collectively. To do this with meagre infrastructure is a big Contribution towards National Self Reliance.
Since inception of the industry, we are regularly doing R&D and technological innovation as a regular feature of our industry:
Oil Filtration System
We have been working for the environmental protection and safety consistently. We have been regularly doing a lot of R & D and have developed the Unique Innovative systems & Machine tools, as already mentioned, including Oil management machine Systemguard® for protecting and conservation of oil and CNC Table-Up® Broaching machine without any Hydraulics and Hydraulic oil; to save the environment. As the discarding, replacing and disposal of used oil harms and damages the environment, as described under:
In our view the Economic policies of the present Govt. are more inclined towards controlling inflation for achieving a sustained growth in GDP. To what extent the goal has been achieved is debatable, but the Govt. has agenda for big economic reforms since it took over, but it has not been able to get a ten out of ten for all the work done in the past four years. We feel that the political constraints of the Govt. has been an obstacle to the decision making process for big time economic reforms.
Success, according to me, is the result of setting a proper goal, being responsible for it, having strong will power, self-confidence & faith, acquiring the necessary knowledge & skill, properly planning for it, and then consistently working hard for achieving the goal.
Yes, we have been honoured by the Govt. of India with the following National Awards:
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