Keshav Khurana, Executive Director, Wohlhaupter India pvt Ltd
We, Wohlhaupter India pvt Ltd have a long history of providing standard products that customers can use for machining difficult-to-machine materials. We have also developed special geometries that can form chips. Chip formation is the critical factor in machining these materials. Wohlhaupter and Allied together have a wide range of solutions as far as chip formation is concerned. Allied Machine & Engineering is excited to announce the release of the GEN3SYS XT Pro product line on April 24th, 2017. The new GEN3SYS XT Pro line of inserts is a combination of substrate, geometry and coating designed for drilling specific ISO material classes. This launch includes geometries for P (Steel), K Cast Iron), and N (nonferrous) materials. Each geometry is tailored specifically for maximum performance in these material classes. The inserts are available in diameters 11mm-35mm.
Along with the material specific geometries, a new holder was developed to improve chip evacuation and coolant flow to the work piece interface. The new holders are available in 3, 5, 7, and now 10xD configurations. Each length is available only in straight flute with or without a flat, and in imperial or metric shanks.
Our newest PRODUCT IN Wohlhaupter family is the “3E” digital display for our universal boring head- Variobore. It helps the customers to adjust the sizes in 2 microns by just seeing the display reading. Best part is when the size change is done customer can remove the display and use it for another tool. This way one display can be used for multiple tools.
We visited each IMTEX visitor on his premises based on his enquiries. The product they had interest in and other products were again shown to him at his end for a more personal experience. We believe in personalized experience for our customers.
The impact is really positive and quick. Many foreign manufacturers have taken it seriously and have started invested or made plans to invest in India. This initiative is an important stepping stone in India’s new age success story. We are maintaining one quality standard across the globe for our products by manufacturing them at a single location only in Germany for boring tools & hole making tools in USA. We are working on Turnkey projects in India for major of the customers who are already manufacturing the end products in India as well as who are going to start a new manufacturing set up in India . With the technical know how , we are coordinating with all of India manufacturers by sharing our innovative products and implementing the process of machining to achieve the international quality standard products to stay ahead among global competitors.
Automation is planned by each manufacturer to reduce the process times, digital tools for ease of use, high temperature sustaining alloys to take care of the high speed machining processes, new coatings to improve the tool life- manufacturers are now trying various things to bring on new technologies and trends in the market. This is also due to the high quality demands of the end user and stiff competition in the market. The trend shift is quick.
Globally, in the current scenario, all companies are constantly innovating to improve customers’ productivity and reduce their manufacturing cost per component. So to succeed in the Indian market, we need to be flexible and responsive to customer discussion. We are listening to our customers’ challenges and providing them solutions for their problems. Considering the demographics of India, a vast majority of the population in India is under 30 years old, which shows the huge workforce and the potential demand for a variety of goods and services. We entered into the Indian market at the right time in coinciding with the country’s growing economy. Now, through this partnership, instead of an incremental growth, we can grow exponentially. We are driving to bring both our teams together to get much closer to our customers, respond to them faster and bring added value to their businesses Generally, people have different demands in terms of productivity, price and quality. Our business model is not to build products to be at the lowest price. We are known for our quality craftsmanship all over the world. By supplying quality tools, it enables our Indian customers to compete on the global market by making flagship products that are of world-class standard. Our vision is to bring value to our customers in order to increase their profits. On the other hand, we are strengthening our relationship with machine tool builders so that our tools will be delivered along with their machines which opens up new opportunities for customers.
Now, we are known to the majority of the Indian machine tool companies together as Allied-Wohlhaupter. Definitely, machine tool players need our help to take care of their tooling projects. We receive lots of inquiries from them and we have done a lot of tooling proposals for their customers. We have already established successful projects across India. They look at us as a solution provider for hole making. Allied & Wohlhaupter has strong relationships with majority of machine tool builders in India and worldwide. Now we are sharing our information, allowing both of us to be successful.
We have certain plans for the Indian market in the next 3 to 5 years. The first year, together, we will be working to form an Allied–Wohlhaupter culture in India , as we continue to provide outstanding service to our customers throughout. Then Years 2 to 5 are about strategic planning for the Indian market. It’s about adding more people providing outstanding service in a bigger way to other countries. Our vision in five years will be to have twice as many people as now. Then we want India to become a self-sufficient application group so that they can provide immediate responses to global customers, that are in place now. So, we want to continue to build that strength.
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