Mr. Mishal N. Shah, CEO, Nickunj EDM Wires & Consumables P Ltd
Our Quality Assurance regimen comprises robust manufacturing process control, inline stage inspection and and 100% end product inspection. In-house Lab facilitates metallurgical analysis of raw material and finished goods at microstructure levels.
Q. Please brief NEWCPL’s journey from the inception & share some its milestones?
We have been selling EDM wires for the past 22 Years under the EDM Division of Nickunj Eximp Entp P Ltd, Flagship Company of the Nickunj Group. Nickunj EDM Wires & Consumables P Ltd was born out of the expansion opportunities to expand the EDM business vertical as an SBU and the confidence reposed by our customers and our principals alike in our ability, capability and expertise to cater to the ever expanding requirements of the industry. First manufacturing unit was commissioned in Baddi in 2007 followed by 2nd unit at Umbergaon in 2011. Today, NEWCPL is the single largest producer of EDM wires in India.
Q. Please brief us about company’s global reach & what are the global alliances that has been made in order to out-front the competition?
We have been representing M/s Berkenhoff GmbH, Germany for more than 20 years and marketing their wires successfully in India. These wires complement the range of wires manufactured at our plants in Baddi & Umbergaon. In addition, tie-up with Heinrich Stamm GmbH, another renowned manufacturer has helped us offer a wide and technologically proven product range to out-front the competition.
Q. What are the market prospects for NEWCPL products in India and How do you plan to position these products?
So far, the major market was for plain brass edm wires. However, we have successfully changed this trend and substituted plain wires with high end specially treated wires indigenously developed and manufactured by us.
Q. Can you brief us about the marketing strategies applied in order to position yourself as a market leader.
Highly trained qualified marketing personnel Working closely with the customers assisting them enhance their productivity Introduction of High End Specially Treated Wires One Stop Solutions – besides wires, we offer spares & accessories for EDM machines Continuous improvement on CPC (cost per component) reduction at customer end
Q. Brief us about the R&D and Quality policy for your business?
We have invested in in-house R&D facility, engaged the expertise from industry professionals to develop wires to meet the specific needs of the customers.
Q. How is NEWCPL supporting the Indian manufacturing industry in becoming globally competitive?
Our locally developed product matches performance of best of global products. This allows our customers to compete with the global giants using locally produced wires. We have successfully developed wires for optimum performance on all imported EDM machines with cost reductions in input wires as compared to imported wires
Q. What are the key technological trends that are driving your industry?
Increased manufacture of automotive parts Increased manufacture of Plastic components Spirit of Make in India Campaign is bound to drive the industry much further and beyond.
Q. How do you perceive the future of the Indian manufacturing industry?
India’s manufacturing sector has evolved considerably. It is currently in the phase of global competitiveness. It is transforming into formidable global competitors, ably complemented by tech-savvy & educated population and skilled labour. Many are already amongst the most competitive in their sectors. India today, is on the threshold of major tax reforms and poised to be the third largest economy in the world by 2030.
Q. What is your vision for your company?
To grow from being Numero uno in the domestic market to a Global Numero Uno EDM Wire brand in the global arena.
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