Bosch Power Tools India, that offers a complete range of power tools for construction, woodworking and metalworking industry, today announced the launch of its ‘My Bosch Rewards Program’, an exclusive rewards and loyalty program designed for hardworking and well-connected Bosch Power Tools customers and dealers.
Target customers include masons, carpenters, electrician, plumbers, fabricators, installers and applicators that use Bosch Power Tools on a day-to-day basis and visit dealer outlets frequently. These dealers then refer the customers to the program by promoting participation and awareness about the My Bosch Rewards program amongst target customers to earn attractive incentives. Bosch Power Tools is developing a mutually rewarding relationship with the dealer through the ‘My Bosch Rewards’ program to further support its loyal customers besides attracting new customers.
Commenting on the launch, Panish PK, Regional Sales Director and Business Head – India and SAARC – Bosch Power Tools said, “Our customers are important for us and we have created the loyalty program to show our appreciation for their continued loyalty“. He added, “Most companies try to acquire new customers through discounts and deals, but we realised we had a very loyal set of customers who keep coming back to us – some of them almost every day , and we decided to do something special for them”.
My Bosch Rewards is a rewarding loyalty program for customers who buy Bosch Power Tools for everyday work. They can avail unlimited rewards and unlock many other benefits by participating in the loyalty program to strengthen the relationship with Bosch. To receive reward points, customers will enroll in the My Bosch Rewards Loyalty Program and earn reward points on purchase of eligible products and referrals. Customers can redeem rewards in exchange of reward points from My Bosch Rewards catalog.
The Power Tools Division of the Bosch Group is one of the world’s leading providers for power tools, power tool accessories and measuring tools. In 2015, its roughly 20,000 associates generated sales of 4.5 billion euros, about 85 percent of which outside of Germany. With brands such as Bosch, and Dremel, the division stands for customer focus and great engineering progress. The core success factors are innovative strength and pace of innovation. The division generated about one third of its sales in 2015 with products that have been on the market for less than two years. In 2017, Bosch Power Tools will again launch more than 100 new products onto the German market in its four business segments power tools, accessories, measuring tools and garden tools.
In India, Bosch is a leading supplier of technology and services in the areas of Mobility Solutions, Industrial Technology, Consumer Goods, and Energy and Building Technology. Additionally, Bosch has in India the largest development center outside Germany, for end to end engineering and technology solutions. The Bosch Group operates in India through nine companies, viz, Bosch Limited, Bosch Chassis Systems India Limited, Bosch Rexroth India Limited, Bosch Engineering and Business Solutions Private Limited, Bosch Automotive Electronics India Private Limited, Bosch Electrical Drives India Private Limited, BSH Home Appliances Private Limited, ETAS Automotive India Private Ltd. and Robert Bosch Automotive Steering India Pvt. Ltd. In India, Bosch set-up its manufacturing operation in 1951, which has grown over the years to include 15 manufacturing sites, and seven development and application centers. Bosch Group in India employs over 30,000 associates and generated consolidated revenue of about ₨.17,022 crores in 2015 of which ₨. 12,100 crores from third party. The Group in India has close to 14,000 research and development associates.
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